Moira Zahra
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National Book Festival 2014 - Brand Development

National Book Festival 2014

For the branding of the Malta National Book Festival 2014 I worked with a fellow illustrator, Ruth Ancilleri around the idea of a bicycle carrying a stack of books. We decided to draw three different posters featuring the bicycle drawn in multiple styles and media to target separate audiences. I was in charge of illustrating two of the bikes and doing the Graphic Design work, and Ruth illustrated a pencil version of the bicycle.

Poster for the National Book Festival 2014

Poster for the National Book Festival 2014

Another poster that was targeted for the younger audience. This one features the Maltese logo of the festival.

Another poster that was targeted for the younger audience. This one features the Maltese logo of the festival.

Sketches and Process: