Moira Zahra
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Volia - Illustration for Food Packaging

Volia is a brand of genuine Italian fresh frozen pasta from Emilia Romagna, created according to tradition.

Volia is a brand of genuine Italian fresh frozen pasta from Emilia Romagna, created according to tradition.

In this project I was commissioned by Projetnoir to create a custom illustration for the packaging of 'Volia' Ravioli. The brief was to use warm, earthy colours and create a realistic painted scene of rural Tuscan fields.

Projetnoir were in charge of the brand naming, identity, packaging design and marketing material, including print and radio ads together with photography and video content for digital media.

 

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